Branding Makeover

DO I HAVE TO DO BRANDING?

Branding is not just for large companies and products, it's an essential element of any business. It's the identity for your product or service and should be reflected in everything you do from business cards to signage to your voicemail message.

THE VALUE OF WEBSITES

Websites have become as important, and as basic, as your business card. It lets prospects know that you mean business.

Your website is a reflection of who you are and the importance you put on what you do. It stands in your place 24/7 to explain or demonstrate your product or service when you're not there. A good website gives you a professional image and communicates respect and appreciation for the visitor.

A website is an investment that pays off every single day.

Branding Makeover

CLIENT: GENESIS TREE OF LIFE YOGA & WELLNESS CENTER

GTOL has been providing yoga & tai chi instruction, dance classes, as well as holistic wellness services in Forest Hills, Queens, NY since 1995. Over the years, branding materials became more and more disparate causing an identity problem for the business.

Solution: A Total Revamping of Identity Materials

LOGO

BEFORE

GTOL-Old Web Logo

Plain design with tree icon overwhelming the business name.
No strong branding

AFTER

Used recognizable and meaningful icons to develop a more contemporary, cohesive design.
Created a slogan that encapsulates the benefit to clients.
Developed a fresh color scheme to incorporate in all identity & marketing materials.

WEBSITE

BEFORE

GTOL Homepage

Plain design with little cohesion
No strong branding
Navigation was not user-friendly

AFTER

GTOL-NEW Homepage

Used the new color cheme to develop a brighter, more appealing design
Structured the pages with subject boxes to keep information easy to read
Improved navigation
Added a slideshow of engaging images
Set up analytics to measure traffic and vistors