Business/Marketing Plans
Many small businesses fail in the first year because of lack of planning, research and industry analysis. A daunting task for busy entrepreneurs, written Business and Marketing Plans are often left on the back burner. Let Aragon SMALL Biz develop this increasingly important document for you.
The Importance of a Business Plan
With so many important details involved in putting together a small business, it's not suprising that many entrepreneurs neglect to develop a written Business Plan. Yet it is one ov the most critical elements of a successful business venture.
A business plan serves several purposes. The first is a detailed description or resume for your proposed business. When you talk to a property manager about leasing space for your business, or you are meeting with a potential lender or investor, your business plan will outline who you are and what your purpose is.
In most cases, a business plan is created to explain and illustrate the vision you have for your business, and to persuade others to help you achieve that vision. To accomplish this, your plan will need to demonstrate on paper that you have a firm visualization of what your business is going to be. It needs to convince others that your business concept can be successful, and that you possess the expertise-alone or collectively-to assure that it will be both successful and profitable.
While it is obviously important to be able to present your business concept in a way that allows others to understand quickly and precisely what you hope to be doing, you also need to develop a business plan for your own use. The process of developing your business plan will require you to focus on exactly what you are trying to achieve, precisely where you want to be going, and exactly how you plan to get there. It will force you to detail the many expenses involved to open your business, the projected sales and monthly expenses of actual operation, and the volume of business you will need to generate to meet your obligations.
There are basically two types of business plans that we create for clients: a Concept Presentation Plan and a Full Financial Business Plan. Each are designed to help you develop your new business from conceptualization to opening day.
Concept Presentation Plans
Typically 10- to 24-pages long this basically describes your business concept, products, principals (owners and key management), target market, trends in the industry, etc. This type of plan contains no financial projections or financial statements.
- Cover Page
- Mission Statement
- The Principals
- Products
- Service Philosophy
- Market Trend Analysis
- Target Market
- Marketing Techniques
- Target Market Locations
Full Financial Business Plan
Typically, you will need a Full Financial Business Plan to borrow money from a bank, or to entice investors to lend you money. Depending upon the contents, it can consist of anywhere from 25 to 100 pages of information. It will contain all the elements of the concept presentation plan, but primarily it examines in-depth what the total costs of your project will be, when the project will turn a profit, and what level of return you can expect. Even if you are not seeking a loan or investment, it is extremely important for entrepreneurs to have a clear financial picture of their enterprise.
Fees
Concept Presentation Plan: $600 - $800
Full Financial Business Plan: $800 - $1000
